Tips, stories, and ideas for coaches
Practical tips, strategies, and product updates to help you grow your coaching business and deliver better results for clients.
A workbook nobody opens is just a PDF that lives in someone's downloads folder. You can build something thorough and beautifully designed, with forty pages of exercises, and still have clients arrive at session four having not touched it.
The appeal is obvious. You have spent months running your coaching program.
Two coaches. Same hourly rate.
Your program name is doing a job before you say a single word about what it includes. A prospective client hears the name on a podcast, sees it in your Instagram bio, or reads it on your website for the first time.
Most coaching relationships unfold slowly. One session a week.
Twelve weeks is one of the most common coaching program lengths, and it works for a reason. It's long enough for real behavioral change to take root.
At some point in your coaching career, you'll hear a version of this advice: "You need a signature framework. " And it's good advice, mostly.
Coaching frameworks get a mixed reputation. Some coaches treat them like sacred scripts.
Not every coaching program needs a curriculum. That might sound odd in an article about how to build one.
Ninety days has become the default coaching program length for a reason. It is not arbitrary.
Goal-setting sounds simple. The client tells you what they want.
Structure is the thing most coaches skip. You decide on a length (three months, six months, twelve sessions), set up the calendar, and start coaching.